There has been exponential growth in the digital lending industry, with many innovations driving the sector to produce many new financial products and services into the market. And with these products and services gaining popularity, regulatory bodies such as the RBI and Google Play Store are constantly monitoring them to ensure they are efficient and in the best interests of consumers. Hence, recent regulations have been introduced in the digital lending sector. We had industry experts from CloudBankin give us a glimpse of how the guidelines impacted the overall industry in our recent September 2022 webinar.
The recent regulations have drastically changed the digital lending landscape. In the last two months, fintechs have seen a change in their business model, with their revenue coming down and their companies’ funding reduced.
When the new guidelines came into being, we encountered queries from our clients asking us questions such as why the digital lending apps are getting delisted from Google PlayStore, what compliances can be followed to adhere to the new regulations, and more. Henceforth, we wanted to share expertise and knowledge with our industry veterans on the trending topic to know how the digital lending industry has been impacted.
In the global landscape, the digital lending market is about $5.8 billion in 2021 and is expected to increase by 25.9% in 2030. In India, about $2.2 billion worth of loans were disbursed between 2021 and 2022.
The factors that are contributing to the financial institutions to shift from traditional lending to digital lending are
The BNPL service and credit card scenario usage has increased dramatically from 2021 to 2022. In 2021, the number of credit card users was 47.1 million, with a 6 trillion transaction value. In 2022, the number of users became 57.7 million with a 9 trillion transaction value. For BNPL, 2.3 million transactions were done for 12 million users in 2021, and the value increased to 2.8 billion transactions with 23 million users in 2022. In both scenarios, 14% were for eCommerce transactions.
In the global trend, now developed countries have regulated BNPL, making it easier for the population to rely on another mode of credit for their purchases. India is among the countries that have seen the highest usage of BNPL. 30% monthly spending increased by customers. When only the technologically advanced Tier 1 and Tier 2 cities had the penetration of digital lending, less developed Tier 3 and Tier 4 cities are also seeing similar trends now.
With all the innovations and advancements, it is necessary to have regular checks and constant watch to ensure that the digital lending industry is functioning well. The regulatory body, RBI, protects customer interest and maintains control over the sector. It ensures that the new digital lending products coming into the market are resilient, efficient, customer-centric and adhere to business norms. So, naturally, when there is growth in this landscape, RBI has come up with new guidelines in 2022.
According to the regulations,
When it comes to Google PlayStore, the RBI report in 2021 on Digital Lending Apps (DLA) matrix says that there are approximately 1100 Indian loan apps on the platform, primarily focusing on keywords like “loan”, “instant loan”, “quick loan”, etc. Among that, 600 seem to be illegal. The number of complaints against the DLAs from January 2020 to March 2021 is 2562. And, according to the latest news, in 2022, 2000 illegal apps were delisted.
Because of these statistics, we have seen securities issues such as fraud, fake apps and data theft also happenings a lot more. Hence, the new regulations focus on monitoring and safeguarding the end consumers. RBI will also prepare a whitelist of all legal apps, and the Ministry of Electronics and Information Technology (MeitY) will help enforce them on PlayStore.
The new guidelines on Consumer Protection say that:
Regulations regarding Technology & Data Requirements:
Regulations on Technology for Privacy Policy:
Importance is given to
Regulations of PlayStore:
Being the marketplace of the DLAs and a pseudo-regulatory body, Google Play Store has its own set of norms.
Overall, when you look at all the regulations I have mentioned so far, they mainly pertain to consumer protection and data privacy. Concluding the session, the best practices I can say for Play Store to adhere to the regulations on digital lending are
With innovations taking place, people jump to grab every opportunity they can to make lives easier. Every industry has innovations. Every sector sees changes over time. So, why will the financial industry leave behind, especially with technological inclusion in it? Thus, the rise in the digital lending industry. But, there should also be a body to regularly monitor and maintain control. Hence, regulatory bodies like the RBI and pseudo regulators like Google Play Store come into play. Recent situations have shown us how important it is to have a constant watch to ensure customer protection and safeguard their interest when dealing with their finances. That is what our session dealt with.
We hope the webinar on this hot topic has left you with a lot of exposure and knowledge on the digital lending industry. Our webinar video is uploaded; refer to it for more information. We hold monthly webinars and hope you participate in the upcoming sessions for more knowledgeable ventures. Please share any suggestions with us, and don’t forget to stay tuned for upcoming blogs!
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Amid our dynamic financial ecosystem, the Open Credit Enablement Network
After smartphone penetration, people are not watching their SMS at all. They use SMS only for OTP related transactions. That’s it.
But What can a Lender see in your SMS after you consent to them?
Lender can see income, expenses, and any other Fixed Obligation like (EMIs/Credit Card).
1) Income – Parameters like Average Salary Credited, Stable Monthly inflows like Rent
2) Expenses – Average monthly debit card transactions, UPI Transactions, Monthly ATM Withdrawal Amount etc
3) Fixed Obligations – Loan payments have been made for the past few months, Credit card transactions.
It also tells the Lender the adverse incidents like
1) Missed Loan payments
2) Cheque bounces
3) Missed Bill Payments like EB, LPG gas bills.
4) POS transaction declines due to insufficient funds.
A massive chunk of data is available in our SMS (more than 700 data points), which helps Lender to make a credit decision.
An interesting insight on vehicle loans for lenders.
A trend we are seeing today – the first-hand vehicle ownership is decreasing with time. Why? People are upgrading their vehicles in every few years because of technological advances. And, this can be seen more with the millennial generation.
So, what should a lender do in terms of financing?
– Estimating the residual value of the vehicle at the start of the financing period.
– Charging a borrower only for the residual value (which is the difference between the value after a few years and the current value)
Example: A bike currently is INR 1 lakh. You want to buy the vehicle for 2 years. A lender will estimate the residual value of that bike today and what it would be after 2 years. If the estimated residual value = INR 45,000, the lender will charge you only that (say, INR 55,000 with interest for this instance) during your tenure.
At the end of 2-year period, you have 3 choices:
1. Return the bike and upgrade to a new one without going through the struggle of selling it.
2. Pay the lump sum remaining amount to own the vehicle outright.
3. Extend the financing and own it by keep paying the EMIs for the remaining amount of the vehicle for the next 12 or 18 months.
Benefits for the borrowers?
– Flexibility to use a vehicle and upgrade to a new one.
– Affordability to not pay for the complete value of the vehicle with the intention to use for a lesser amount of time.
– Convenience in owning the vehicle.
Say goodbye to the old lending option and embrace the new way of financing for vehicle by lenders!
How many of us know this?
1) Tiktok does Lending ( is it an entertainment company or social media company or a fintech company?
2) Youtube China does Lending
3) Top 100 internet companies in China(no matter what business they are in) do Lending
The team which was heading Lending in Tiktok was the Advertisement team. If we do Ads, we do X no of revenue. But if we do lending, we’ll get X+30% more revenue. This is on the same Ad spot.
Ad team has transformed into a lending team, and in today’s world, it’s possible because the subject matter expertise can be put in as an API and given to you.
Embedded Lending as a service is becoming popular in India too, and I am happy to be part of this ecosystem.
The answer is No. Only the top 10 crore people have access to many credit products in India. Almost all Banks focus on this market.
Once you go beyond that, the credit access rate has dropped significantly due to multiple factors.
1) Customers who are having low income(30-40K per month)
2) Not earning from an employer who belongs to Category A or B
3) Not from Tier 1 or 2 cities
NBFCs and Fintechs focus on the above segment, pushing another 10 crores of people.
But in India, 70 crores more people are formally or informally employed, which still needs to be tapped.